From Ideas to Action:

My 20s in Business: 3 Tries, 1 Big Win

Event Factory 1993

AGE
18-

TUMANA

Accessories and jewelry brand

AGE
23- 0

Digital Agency:

New Marketing Group S.A.C

AGE
23- 0

Through my stories, I reect on:

This isn’t a perfect success story — it’s a self-critical, honest reection on how passion, mistakes, resilience, and adaptability can turn even small businesses into powerful learning platforms that redirect your entire career path.

In this space, I open up about the real work, growth, and transformation behind the businesses I built during my twenties — a decade that reshaped not only my professional life but also who I am as a person.

Each venture came from a dierent version of myself: dierent ideas, dierent risks, dierent levels of naivety and ambition. My personality constantly showed up in my decisions — sometimes leading me into unexpected challenges, sometimes helping me create unique solutions. I approached each venture with a very human lens, balancing my entrepreneurial experiments with my 9-to-6 jobs, learning to navigate both worlds at once.