I believe that even if you don’t know something, you should never just say so—learn it until you master it. I often share the story of when I was asked to work at the Arbitration Center. At first, I thought they meant refereeing soccer, since in Spanish “arbitraje” means both. Instead, I immersed myself in legal regulations, terminology, and procedures, quickly turning confusion into expertise. This led me to spearhead digital transformation in one of Latin America’s most respected institutions. My years at the Chamber of Commerce became a defining experience—teaching me to excel under pressure, manage sensitive information, master complex legal language, and build true resilience.

Core Responsibilities

Directed budgets ensuring efficiency and impact across all Marketing projects.

Spearheaded the communication strategy and launch of the “Transparency Lighthouse”, a first-of-its-kind platform revealing arbitration cases between private entities and the Peruvian State.

Built the Center’s entire digital ecosystem—website, landing pages, and social media—driving visibility and engagement.

Forged strategic partnerships with leading and international institutions to expand influence and credibility.

Trained and empowered teams, aligning talent with the Center’s digital transformation.